Garden State Community Outreach Initiative

Liam McMahon

Work

Garden State Community
Outreach Initiative
Branding / Campaign Design

Timeline: November — December 2024
Role: Design & Stratgey
Agencey & Collaborators: EFK Group, Creative Director: Jim Garrison

Rethinking how New Jersey residents discover and access essential programs.

This statewide campaign was created to connect New Jersey residents with cost-saving and life-changing programs introduced under the Murphy administration. The initiative focused on making these resources clearer, more accessible, and easier for every eligible resident to navigate. Work on the project included developing a cohesive brand guideline system and producing digital design materials to unify the campaign’s presence.

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