The Philadelphia Marathon
The Philadelphia Marathon campaign cleverly blends the city's history and landmarks into vibrant posters and billboards along the route.
Date
March 2024 - May 2024
Category
Campaign
Sector
Athletics
Inspired by the Liberty Bell, Independence Hall, and the Art Museum, each design incorporates shapes mirroring the city's grid, creating a unity between architecture and marathon spirit. Taglines referencing these landmarks urge viewers to "make history" by signing up for the race. Historical figures associated with Philadelphia further emphasize the theme. Using visual layering, the designs capture the city's cultural depth, inviting viewers to embrace its legacy and create new milestones beyond mere athleticism.