City Green

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Designing a modern and module identity system for a nonprofit that focuses on sustainable farming

Date

November 2022

Category

Brand Identity system

Sector

Nonprofits / Gardening

City Green, a Clifton, New Jersey-based nonprofit, promotes equitable access to local food and green spaces for sustainable communities. They sought a modern logo and branding reflecting their values. Drawing inspiration from their programs, I crafted a brand system symbolizing City Green's role in fostering healthy urban environments. Additionally, I developed a comprehensive brand guideline book to ensure consistent identity usage across various applications.