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City Green
Visual Idenity Design
Timeline: Feb — April 2024
Role: Design, Motion & Production
Bringing gardens and green spaces to the city, transforming urban environments through strategic greening initiatives that enhance livability and environmental resilience.












City Green brings gardens and green spaces to life in urban communities across northern New Jersey. From vibrant school gardens and community plots to regenerative urban farms, they transform concrete landscapes into thriving spaces where food grows, children learn, and neighborhoods flourish. 

I developed a modular brand identity for City Green that's as flexible as the organization itself—breaking down barriers to fresh food and nature in urban environments. City Green transforms vacant lots into productive farms, builds outdoor classrooms where kids get their hands dirty, and brings farm-fresh produce to food desert neighborhoods through their Veggie Mobile.











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